Three slides of social media history
Sharing a few slides here from my SXSW session earlier this year. I feel like an internet historian of sorts, since I started tracking social media examples back in 2005 and then published a huge list...
View ArticleMarketing : IT :: Dogs : Cats
“Big data, cheap processing, and social media, are changing the advertising and marketing landscape. IT has been quietly hammering away on advanced analytics systems and platforms to aggregate and...
View ArticleIs social media free?
In 2002, I was having a budget conversation with my CFO. I was general manager of the online store and we were discussing my requests for FTEs, technology upgrades, and marketing spend. The CFO asked...
View ArticleReal-Time Marketing — Panel Q&A
I'll be moderating a panel discussion called The Realities of Realtime Marketing next week at the Social Shake-Up Conference in Atlanta -- here are the questions I'll be asking. The post Real-Time...
View ArticleIs it time to pull the plug on RTM? #EmmysRTM #RTM
Tonight's the night when real time marketing dies in a ditch! #emmys #EmmysRTM — Karen Geier (@karengeier) September 22, 2013 The 65th episode of the Emmy awards was on last night. I didn't watch,...
View ArticleShould brands jump into Jelly?
Brands with the bandwidth and budget should certainly get involved with Jelly -- in a way that integrates with social, digital, and overall marketing strategy. The post Should brands jump into Jelly?...
View ArticleEndgame: Social Business Platforms
Three early social business platform leaders are emerging (Adobe, Oracle, Salesforce), while point solutions will continue to struggle and consolidate over 2014. The post Endgame: Social Business...
View ArticleVideo: Interview at SAP CRM 2014
12 minutes of me talking about marketing, data, analytics and customer relationship management. If the embedded video doesn’t work, try this link: CRM Insider — Peter Kim Interview. The post Video:...
View ArticleThe Next Decade of Social Media
Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated...
View ArticlePredictions: from trash to treasure
Usually, year end “what’s next in marketing” predictions are a bunch of BS. Last November, I was asked to contribute thoughts to a roundup of The best ads of 2015. Here’s what I wrote: “My favorite...
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